Ever have a great idea that you knew would change the world... or at least some portion of how the world works? I think that's what Gillette did with the Fusion razor. The brilliance of the disposable blade was always the mantra 'give away the razor and sell the blade." And my understanding is that the practice has worked for Gillette, and all the other blade manufacturers. That is, until the company added just one item that made the blades last too long.

 Mike Elgan put up a post today that follows up on the buzz about the PleaseRobMe.com site. If you're not familiar with it, the site posts Twitter items from folks who include the phrase "left home." Get it? The implication is pretty simple, but what the site leaves out is the essentials of just where this person's home is. And in fact, as Mike points out, most of these folks are likely to be pretty far away. Never fear - Google's Buzz comes to the aid of those nefarious folk.